craig and david |they work in marketing or something.
Tuesday, 31 January 2012
From: Craig Paul (craig@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk)
CC: Cathy Montefiore (cathy@bleedingedge.co.uk)
RE: Corus Video
Hi David,
There's good news and there's bad news. The good news is, Sherice has agreed to give me a sub so I can afford the Burma trip without having to borrow any more money off Lozza. Fucking Top Trumps!
The slightly less good news is, Neil came in this morning and he wasn't really keen on the reversioning of the video. Me and Cathy tried to rehash it with a kind of French art house vibe - "Le parkour nu, par Corus" - but the bit where Pete throws up all over his own cock just jarred a little bit with the feel we were going for. I think Neil's actual words were "I'm not paying you cunty bunch of cockwads sixty grand for this crock of jizz". He also said - and this is a fair point - that it has nothing to do with steel, which is literally all they make. Oh and apparently the company changed its name to 'Tata Steel' about a year and a half ago, so the original footage we shot of the African kid spraying 'Corus' over that Banksy mural would have been useless anyway.
Basically, the situation is, I'm literally going on holiday on Friday, so we need to get an ideas hard-on for Quemley to swallow pretty quick, or they're going to get ThinkFist Digital to do the film instead.
Craig
Sent from my iPad
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
Monday, 30 January 2012
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
Corus Video
Hi Craig,
I'm working from home this morning, Oscar's got tonsillitis, but Jenni should be home at lunchtime so I'll try and make it in this afternoon. Sorry about mine and Pete's absence re: Thursday through Friday, I eventually got to sleep at some point on Saturday afternoon. My nose still feels like I've been rogered in each nostril with a dildo wrapped in sandpaper - I don't know what it was that guy Noz sold us, but it definitely wasn't coke. We ended up deleting all the footage we'd edited over the last month for Corus and recorded an hour of Pete doing parkour along the canal, nude.
I need you and Cathy to pull this one out of the bag today Craig, Neil's not going to be happy with the video as it stands. I'm pretty sure I asked him to come in tomorrow, but it might be this morning, so check what it says in Outlook, I can't access my calendar from here.
Cheers,
David
Sent from my iPad
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
Wednesday, 25 January 2012
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk
RE: BurgerBalls App
Hi Craig,
Your timing is prescient, we've just about finished the beta version of the app. Our 'latey' turned into an 'all-nighter' which has subsequently turned into a '48-hour sesh'. I'm so fucking wired it's unreal, I keep seeing ghosts Craig. Do you know anyone near Old Street who can get coke?
Pete's hoover got delivered to his old address in New Cross so he went down there to get it then came back into the office this afternoon, he hasn't slept either. His eyes are redder than the new YouTube favicon Craig, it's epic. I keep trying to take a photo to send you but I think there's something wrong with Siri on my phone, it keeps ringing Addison Lee instead. I'm not just going to give up and use the touchscreen, I'll take it to the Genius Bar tomorrow and speak to Mike about it - I DIDN'T PAY £400 FOR AN UPGRADE TO USE MY FUCKING FINGERS CRAIG.
Do you know anyone around Old Street who might be able to get us some more coke? That's bad news about uFly2Go, I tried to phone Barry today but his mobile was switched off and it wouldn't let me leave a message. Also their website seems to have been replaced by a holding page, so it's not looking great. This is not MegaROFL Craig, if the job's dead in the water then Sherice won't be able to do the payroll until at least 10 Feb.You're alright for money for your Burma trip though, yeah?
By the way, if you know anyone round Old Street way who can get their hands on a bit of charlie, could you let me know Craig? We've almost run out but we're thinking we might just stay a bit later to finish off the corporate vid for Corus, Neil Quemley's coming in next week to see the finished product.
Oh by the way Craig, we found a way to modify the code on the Tranny Time Easter egg, so don't worry. Now it just looks a bloke with an erection, which we thought was probably not as bad? Let us know if you can get hold of any coke yeah Craig?
Cheers Craig,
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
From: Craig Paul (craig@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk)
RE: BurgerBalls App
Hi David,
Only just seen your email, was still feeling really rough last night so I went to bed early and stuck my out of office on, feeling much better now though. BurgerBalls sounds like it's fully pump primed and ready to rock, hope Kelvin and co are happy with it. That 'Tranny Time' thing was Lozza's idea, remember? It's just an Easter egg, it only happens when you score a goal with her, so it should be fine I think?
Regarding the uFly2Go job, I haven't actioned anything further because I saw the article below, my mate Jonno who works in travel forwarded it to me yesterday - think we might have to get in touch with Barry to see if we're putting the brakes on this one -
24 January 2012
Start-up airline ordered to suspend sales
Start-up carrier uFly2Go has been ordered by the Civil Aviation Authority to stop selling seats after the company claimed, incorrectly, that bookings would be protected by travel partner KOC Group's ATOL licence.
The CAA said today that it had not yet approved an increase in the number of licensed sales KOC could make in a year so uFly2Go's bookings were not covered by its ATOL.
The carrier, launched by the founder of failed airline venture HeronAir, started selling flights from Leeds Bradford Airport to Poland and Bulgaria earlier this month.
It claims on its website that the CAA has forced it to stop taking bookings due to a legal dispute with Bristol-based uFly2.com. As previously reported on TravelFerret, uFly2 issued uFly2Go with a solicitor's letter last week in which it requested uFly2Go to change its name. uFly2Go claimed this week the CAA had refused to put uFly2Go on KOC's ATOL until the dispute was resolved.
uFly2Go director Jez Bunting said: "The decision would appear to be a kneejerk reaction by the feckless, anti-business bureaucrats of the Civil Aviation Authority."
However, the CAA said the legal dispute was not the reason uFly2Go had suspended sales. "The name dispute has nothing to do with us," said a spokesman.
"KOC Group has sought permission from the CAA to trade with uFly2Go but we have not yet approved an increase in the numbers of licensed sales they are allowed to make in a year.
"This is unrelated to threatened legal action, and we expect to be able to clarify the companies' position in due course."
Bunting attempted to launch another airline, HeronAir, in 2003 when he was just 16 years old, but that venture never got off the ground.
Passengers who had booked flights from Belfast to Marrakech with HeronAir were told the airline's licensing partner had gone into liquidation.
By Jersey Partridge
The CAA said today that it had not yet approved an increase in the number of licensed sales KOC could make in a year so uFly2Go's bookings were not covered by its ATOL.
The carrier, launched by the founder of failed airline venture HeronAir, started selling flights from Leeds Bradford Airport to Poland and Bulgaria earlier this month.
It claims on its website that the CAA has forced it to stop taking bookings due to a legal dispute with Bristol-based uFly2.com. As previously reported on TravelFerret, uFly2 issued uFly2Go with a solicitor's letter last week in which it requested uFly2Go to change its name. uFly2Go claimed this week the CAA had refused to put uFly2Go on KOC's ATOL until the dispute was resolved.
uFly2Go director Jez Bunting said: "The decision would appear to be a kneejerk reaction by the feckless, anti-business bureaucrats of the Civil Aviation Authority."
However, the CAA said the legal dispute was not the reason uFly2Go had suspended sales. "The name dispute has nothing to do with us," said a spokesman.
"KOC Group has sought permission from the CAA to trade with uFly2Go but we have not yet approved an increase in the numbers of licensed sales they are allowed to make in a year.
"This is unrelated to threatened legal action, and we expect to be able to clarify the companies' position in due course."
Bunting attempted to launch another airline, HeronAir, in 2003 when he was just 16 years old, but that venture never got off the ground.
Passengers who had booked flights from Belfast to Marrakech with HeronAir were told the airline's licensing partner had gone into liquidation.
By Jersey Partridge
MegaROFL @ Bazza Spence!
See you tomorrow,
Craig
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
Tuesday, 24 January 2012
From: Craig Paul (craig@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk)
Automatic reply: BurgerBalls App
Thank you for your email. I am currently out of the office until Thursday 26th January, with no access to emails. If your query is urgent, please contact David Shatt (david@bleedingedge.co.uk). For all other enquiries, I will respond on my return.
Kind regards,
Craig
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk
BurgerBalls App
Hi Craig,
Hope you're feeling better. Me and Pete are still in the office at the moment 'pulling a latey' to try and finish off the revised proposal for the McDonald's app - that Kelvin Gash is really something isn't he! - and I thought I'd just give you an update as I know you're probably picking up your emails from home. Here's an outline of what we've worked up to submit to them tomorrow, I just want to check if you've got any feedback:
Mechanics
- Game to be based on football. Rationale: simple / accessible / maximum demographic reach / Kelvin's idea.
- Game can only be played peer to peer (3G/WiFi), no in-built AI. Rationale: this is much easier to make.
Modularity
- Two-tiered system of 'earned' rewards and purchased upgrades - app is fully transactional and integrated into the App Store. Rationale: we've spent far more time on this than anything else.
Feel
- Fully brandbombed: all avatars provided by McDonald's creative team (no customisation options), the ball is a burger (default is hamburger, upgrades can be purchased all the way up to Big Mac), integrated QR code reader can scan McDonald's packaging to unlock new upgrades, and player can shake phone once during each game to trigger 'Milkshake Madness' (please see Laurence's previous email on this). Rationale: we no longer have any real creative control over this project.
As I say, let me know if you've got any input on the above. We're hoping to get the proposal finished and the software beta over to them later tonight, the developers are still trying to iron out a few glitches though. Apparently there are issues with the graphics code you provided for the avatars, the female Asian character does this weird animation when she scores where it looks like she's got a huge erection. Do you know why that might be...?
Anyway we'd best crack on, hopefully see you in the morning, let me know if you think you'll be alright to come in. By the way, Pete's not going to be in until at least lunchtime tomorrow, he's got to wait around at home for his new hoover to be delivered, so we've pushed back the meeting with Barry Spence to Thursday. If you could give me an update on where we are vis-à-vis the delivery of that once you're back, that would be ideal.
Cheers,
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
From: Kelvin.Gash@mcdonalds.co.uk
To: Kier@esocialmedia.com
RE:
OI OI KEIRON YOU FUCKING SLAG
DIDN'T HAVE TIME TO READ ALL OF YOUR EMAIL BUT LOVE THE PDF - ABSOLUTE LEDGE! I THOUGHT OF SOME MORE YOU CAN ADD TO THE LIST -
- NOSHING
- BAGPIPING
- SPATCHCOCKING
- PUMPING
- HOOVER BAGGING
- SHUNTING
- TROMBONING
- BEANING
- SCRUNTING
- PISTONFISTING
- BASTING
- COSHING
- VALVING
- QUIMMING
- HELMETTING
- COMPOSTING
KELV
Kind regards,
Kelvin Gash
Corporate Liaison Officer
McDonald's UK
London 2012 Official Partner
To: Kelvin.Gash@mcdonalds.co.uk
From: Kier@esocialmedia.com
1 attachment: SEX_WORDS_KELVIN.pdf (4.5mb)
Great, Kelv, Hi,
Soooooo, Hi. Been 'checking out' your official twitter feed for 'maccy Ds' and we've basically had a few 'complaints' re:languge on there which, as your official Customer Facing Visibility Associate w/r/t networking of the social kind I thought I better 'address'.
Me and the guys at eSocialmedia are totally 'into' the 'individualism' of twitter personas I know you know that. That's why you chose us right? I mean, it says it right there in our manifesto:
"We are totally 'into' the more individualistic styles of twitter persona"
doesn't it?
Right, so - whilst keeping that fact 'online', we also just need to basically like 'embargo' a few words slash phrases slash topics that possibly - due to blah blah 'legal' issues etc. you might just need to keep a lid on when representing McDonald's in an official capacity.
So, glad we're on the 'same page' (god i hate this business speak? total bloody bullshit right?)
Here is the list of things you might not want to 'mention'.
-Banter Bus/Banter Clause/The Archbishop of Banterbury/ (Could be 'confused' with some sort of promotional material for the kid's meals)
-Football chat (Basically, unless it's David Beckham any actual mention of sport is a big promo-no-no)
-Skanky Mong (Especially whilst 'Mr Skanky Monger' is being trialed as a new character for the Olympic Javelin Burger)
-Any 'Racial' terminology (twitter is defo not the place for this 'stuff' - I thought we'd talked about this after you met Diane Abbott?)
-Smashing/Biffing/Cocking/Dicking/Trapping/Norking/Bashing/Wrangling/
Nobbing/Welding/Gashing/Tubbing(?)/Elfing(?)/Dabbing (Or any other words that might denote penetrative sex. This is just part of a longer list we compiled, I've attached the whole thing as a pdf)
-Legal stuff (Just had to make a few out of court settlements because of your interesting attitude to confidential info. And defo no direct threatening of witnesses in any of your ongoing court cases. Or McDonald's come to think of it.)
A couple of other tips:
-Let's just have ourselves a 2am 'cut off' for twitter. I think we can all agree the quality of your feed experiences a real 'drop off' after that point
-If you are going to use twitter to 'meet people' (Just to clarify, by that we mean acquiring m/f/t prostitutes in the N7 postcode via your official McDonald's twitter feed), then have you seen the direct message function? Get one of the tech lads to run through it with you.
Great! Laters Kelv
Kieran Hannon
Customer Facing Visibility Associate
eSocialMedia.com
From: Kier@esocialmedia.com
1 attachment: SEX_WORDS_KELVIN.pdf (4.5mb)
Great, Kelv, Hi,
Soooooo, Hi. Been 'checking out' your official twitter feed for 'maccy Ds' and we've basically had a few 'complaints' re:languge on there which, as your official Customer Facing Visibility Associate w/r/t networking of the social kind I thought I better 'address'.
Me and the guys at eSocialmedia are totally 'into' the 'individualism' of twitter personas I know you know that. That's why you chose us right? I mean, it says it right there in our manifesto:
"We are totally 'into' the more individualistic styles of twitter persona"
doesn't it?
Right, so - whilst keeping that fact 'online', we also just need to basically like 'embargo' a few words slash phrases slash topics that possibly - due to blah blah 'legal' issues etc. you might just need to keep a lid on when representing McDonald's in an official capacity.
So, glad we're on the 'same page' (god i hate this business speak? total bloody bullshit right?)
Here is the list of things you might not want to 'mention'.
-Banter Bus/Banter Clause/The Archbishop of Banterbury/ (Could be 'confused' with some sort of promotional material for the kid's meals)
-Football chat (Basically, unless it's David Beckham any actual mention of sport is a big promo-no-no)
-Skanky Mong (Especially whilst 'Mr Skanky Monger' is being trialed as a new character for the Olympic Javelin Burger)
-Any 'Racial' terminology (twitter is defo not the place for this 'stuff' - I thought we'd talked about this after you met Diane Abbott?)
-Smashing/Biffing/Cocking/Dicking/Trapping/Norking/Bashing/Wrangling/
Nobbing/Welding/Gashing/Tubbing(?)/Elfing(?)/Dabbing (Or any other words that might denote penetrative sex. This is just part of a longer list we compiled, I've attached the whole thing as a pdf)
-Legal stuff (Just had to make a few out of court settlements because of your interesting attitude to confidential info. And defo no direct threatening of witnesses in any of your ongoing court cases. Or McDonald's come to think of it.)
A couple of other tips:
-Let's just have ourselves a 2am 'cut off' for twitter. I think we can all agree the quality of your feed experiences a real 'drop off' after that point
-If you are going to use twitter to 'meet people' (Just to clarify, by that we mean acquiring m/f/t prostitutes in the N7 postcode via your official McDonald's twitter feed), then have you seen the direct message function? Get one of the tech lads to run through it with you.
Great! Laters Kelv
Kieran Hannon
Customer Facing Visibility Associate
eSocialMedia.com
Sunday, 22 January 2012
From: Kelvin.Gash@mcdonalds.co.uk
To: Laurence.Chaftwa@london2012.com, Pete Kowalski (peter@bleedingedge.co.uk), David Shatt (david@bleedingedge.co.uk), Craig Paul (craig@bleedingedge.co.uk)
ALL ABOARD THE BANTER BUS!!!
OI OI YOU MUGS!
TOP NIGHT ON FRIDAY BOYS, PROPER. TEN PINTS OF LARGE AND SIX SHOTS OF BANTERMEISTER!!
SERIOUSLY, BEST NIGHT OUT I'VE HAD SINCE MY WIFE LEFT ME - DID I TELL YOU ABOUT THAT NIGHT ON FRIDAY?? ME AND THE LADS GOT TANKED UP AND WENT TO SEE KASABIAN, I GOT ARRESTED FOR GLASSING A BIRD - CLASSIC!
ANYWAY FOOTY'S ON SO CAN'T SPEND ALL DAY ON EMAIL LIKE SOME FUCKING GEEK, SPEAK TO YOU ON MONDAY LADS!!
KELV
Kind regards,
Kelvin Gash
Corporate Liaison Officer
McDonald's UK
London 2012 Official Partner
From: Laurence.Chaftwa@london2012.com (via Lozzzzzzza@gmail.com)
To: Craig Paul (craig@bleedingedge.co.uk), David Shatt (david@bleedingedge.co.uk), Pete Kowalski (peter@bleedingedge.co.uk)
TOP LEVEL BANTS
Lads,
Absolutely LEDGE night last night, I've only just cleaned all the vom off my shoes. Kelvin Gash - what a lad. Literally a top lad - LATL.
I know you probs won't read this email till Monday, but I got a call this afternoon from leather tits Veronica this morning - right in the middle of my hangover wank, totes buzz kill! Basically Locog don't want the app to even reference handball now - brand integrity, yeah? - so I reckon you should just go with Kelv's 'Burger Balls' idea, I literally think it would work really well, all the fatties will just sit there on their arse in their council flats playing it, and all the virtual burgers will make them want to go and get a real burger from Maccy D's, and their fingers will get so greasy from the burger that they won't be able to work the touch screen properly, and then they'll get really depressed and buy even more burgers - BANTS!
Can't believe Tanya turned up last night, completely random!! Did you smash her in the end Davey boy? Last thing I really remember is Craig getting done by that copper for slazzing up the front of that restaurant on Brick Lane, I think me and Pete pretty much legged it when that happened. Got some hilaire photos on my phone, that one of Kelv with his todger out is jokes, lmao!!!
Keep it central,
Lozza
Laurence Chaftwa
Head of Interactive Olympian Cloud Marketeering at Locog 2012
London 2012
One Churchill Place
Canary Wharf
London E14 5LN
Electronic Mail: Laurence.Chaftwa@london2012.com
Telephone: 020 3 2012 000
Friday, 20 January 2012
From: Craig Paul (craig@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk)
RE: Invitation To Tender - uFly2Go
Hi David,
Sorry I didn't get the proposal to you yesterday, ended up having quite a boozy lunch with Maria from Wowcher so I decided it wasn't worth coming back to the office just for the last 3 hours. Really productive convo BTW, they've decided against doing the website redesign with us but she knows a company who can probably sort out installing those iPads above the urinals like you wanted.
Anyway, Pete's lodger's got a job at Chipotle now so she can't come in and do the shoot, but she's got a friend who did some modelling for the Polish equivalent of Matalan, she reckons she'll probably do it for 20 quid an hour, cash in hand. We can't do the Tube adverts on Barry's budget, but we can stretch to 4 weeks of bus stops, London zones 4-6. He seemed happy with that, although I did wonder afterwards whether we'd be better off running the campaign in Leeds? Anyway whatever, it's their money. If you go back to him to sort out a meeting we can get him to sign it all off, ideally we need to invoice it right away or Pete might not get paid till the end of February, LOL.
Roll on 5 o'clock, I reckon there's a Shoreditch barmaid's clunnet with your name on it tonight, ROFL!
Craig
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
Thursday, 19 January 2012
From: Pete Kowalski (peter@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk), Craig Paul (craig@bleedingedge.co.uk)
CC: Laurence.Chaftwa@london2012.com, Kelvin.Gash@mcdonalds.co.uk
RE: Invitation To Tender - uFly2Go
MAAAAAAATE
Proper multilol that was.
I've just found out what handball is - I thought we were still talking about Skanky Tanya and her potato fingers. lol.
So, say hi to Kelvin (OI OI YOU TWAT). He is a proper BIG LAD with a capital BANTER . Smashes anything: pint tins, tangy-poon, probs Tanya if he was drunk enough!!! lololol.
He is coming out on Friday to Shitditch. Gonna be a banger for sure. First off Old Blue Last for maximum wanker spotting (Craig you'll fit right in loooolll) then Favela chic for minge + shots.
Loz what's all this 'wochende' shit? Is it German for gaylord? Loz the Wochende BENDER. lol
Pete
Sent from my
pete kowalski
imagineer | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | peter@bleedingedge.co.uk
t | 0207 473 7925
@tinsandbirdsandbiglads
To: David Shatt (david@bleedingedge.co.uk), Craig Paul (craig@bleedingedge.co.uk)
CC: Laurence.Chaftwa@london2012.com, Kelvin.Gash@mcdonalds.co.uk
RE: Invitation To Tender - uFly2Go
MAAAAAAATE
Proper multilol that was.
I've just found out what handball is - I thought we were still talking about Skanky Tanya and her potato fingers. lol.
So, say hi to Kelvin (OI OI YOU TWAT). He is a proper BIG LAD with a capital BANTER . Smashes anything: pint tins, tangy-poon, probs Tanya if he was drunk enough!!! lololol.
He is coming out on Friday to Shitditch. Gonna be a banger for sure. First off Old Blue Last for maximum wanker spotting (Craig you'll fit right in loooolll) then Favela chic for minge + shots.
Loz what's all this 'wochende' shit? Is it German for gaylord? Loz the Wochende BENDER. lol
Pete
Sent from my
pete kowalski
imagineer | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | peter@bleedingedge.co.uk
t | 0207 473 7925
@tinsandbirdsandbiglads
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk
RE: Invitation To Tender - uFly2Go
OK lads, very good, you've had your fun, but we all need to close the banter box now and concentrate on delivering a solid proposal. Whatever Barry Shitpiece might think about Craig's 'unorthodox' approach to winning tenders, we all know we're lucky to be back in the game on this one, and now we've told him we'll sort out a model it's going to be a real kick bollock scramble to bring this together on budget. We are absolutely NOT using Tanya, she seems to have finally got the message that I'm not going to answer her calls, so let's find someone who's cheap, with the necessary assets. I'm thinking Eastern European - Pete, have you still got that lodger? Tap her up, she'd be perfect.
Basically I want this nailed down by COB today guys. Make it happen.
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
Wednesday, 18 January 2012
From: Laurence.Chaftwa@london2012.com (via Lozzzzzzza@gmail.com)
To: Craig Paul (craig@bleedingedge.co.uk)
CC: David Shatt (david@bleedingedge.co.uk), Pete Kowalski (peter@bleedingedge.co.uk)
RE: Invitation To Tender - uFly2Go
Lol Craig, you're like, the Archbishop of Banterbury or something? Literally the Archbish - LTAB.
Listen lads I meant to call today, we've done a bit of a market research thingy, and like it turns out people aren't that interested in handball - literally they don't give a shit - so Locog are thinking of pulling the plug on the app, but McDonald's are still keen. I know that's totes gay, but we'll defo have more stuff to send your way. Maybe you can do an app of Tanya the Chudbucket or something, LMAO David ;-D
Anyways I'm going to put Kelvin from Maccy D's in touch with you guys, and I'll see you on Friday yeah Craigy boy? Totes up for SMASHING Shoreditch this wochenende, it's going to be L A R G E balls.
Peace ma' niggaz,
Lozza
Laurence Chaftwa
Head of Interactive Olympian Cloud Marketeering at Locog 2012
London 2012
One Churchill Place
Canary Wharf
London E14 5LN
Electronic Mail: Laurence.Chaftwa@london2012.com
Telephone: 020 3 2012 000
From: Craig Paul (craig@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk), Laurence.Chaftwa@london2012.com
RE: Invitation To Tender - uFly2Go
So David, are you going to give Tanya a call for this job? I found one of her previous shoots online, LOL -
http://files.sharenator.com/7e088_Retard_Girl_I_can_count_to_potato30_Ask_a_Dannyl-s407x405-97846-410.jpg
Craig
Sent from my iPad
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
To: David Shatt (david@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk), Laurence.Chaftwa@london2012.com
RE: Invitation To Tender - uFly2Go
So David, are you going to give Tanya a call for this job? I found one of her previous shoots online, LOL -
http://files.sharenator.com/7e088_Retard_Girl_I_can_count_to_potato30_Ask_a_Dannyl-s407x405-97846-410.jpg
Craig
Sent from my iPad
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
From: Craig Paul (craig@bleedingedge.co.uk)
To: Barry Spence (b.spence@ufly2go.biz)
CC: David Shatt (david@bleedingedge.co.uk)
RE: Invitation To Tender - uFly2Go
Hi Barry,
Glad you liked our proposal. I knew it was a risky approach, but it's paid off for us before, and more to the point, it's delivered results, which I know is what you're after. David will set up the meeting, and I understand he's already spoken to a model for the job who should be within your budget, so we can see if she's available too.
I think you're fingering the right areas with your ideas for the launch, and our designer has mocked up some concepts for an ad campaign which I think you'll like (see below). We've found in the past that running a 4 week campaign on the Tube with something like this invariably delivers a pretty fat ROI - let me know if you want a quote on this.
Regards,
Craig
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
To: Barry Spence (b.spence@ufly2go.biz)
CC: David Shatt (david@bleedingedge.co.uk)
RE: Invitation To Tender - uFly2Go
Hi Barry,
Glad you liked our proposal. I knew it was a risky approach, but it's paid off for us before, and more to the point, it's delivered results, which I know is what you're after. David will set up the meeting, and I understand he's already spoken to a model for the job who should be within your budget, so we can see if she's available too.
I think you're fingering the right areas with your ideas for the launch, and our designer has mocked up some concepts for an ad campaign which I think you'll like (see below). We've found in the past that running a 4 week campaign on the Tube with something like this invariably delivers a pretty fat ROI - let me know if you want a quote on this.
Regards,
Craig
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
Tuesday, 17 January 2012
From: Barry Spence (b.spence@ufly2go.biz)
To: Craig Paul (craig@bleedingedge.co.uk)
CC: David Shatt (david@bleedingedge.co.uk)
RE: Invitation To Tender - uFly2Go
Guys,
Just want to say: love the pitch. So original. It's 'Peep Show' cringe meets Frankie Boyle - totally the kind of post-blue sky thinkcasting we're after. So refreshing to find this among all the straight-laced identikit '6 month branding strategy' chaff I've had from everyone else.
I'd really like to set something up next week so we can flesh out the concepting on this. The first thing I want realised is the launch campaign, we have some really strong messages around our £1 introductory fares (£275 incl. tax and surcharges) that I'm sure you can come in on with some of your brandspertise. I won't lie to you, we're thinking down and dirty - busty girls in tight fitting branded T-shirts, misleading prices on starbursts, borderline libellous claims about our competitors, that kind of thing. Something to put the regulators' backs up so we get a bit of media coverage - no such thing as bad publicity etc. Actually, if you have any models you've worked with before that you can negotiate a good rate with that would be perfect, the quotes we've had so far are way, way above our max spend for this campaign.
Will be in touch.
Kind regards,
Barry Spence
Sent from my BlackBerry Wireless Handheld
Barry Spence, BA (Hons)
Business Development Manager
uFly2Go.biz
No Frills Prices For Tomorrow's Discerning Traveller, Today.
From: Tanyabarmaid1993@yahoo.co.uk
To: David Shatt (david@bleedingedge.co.uk)
RE: hot chud
heeeey david
this is me yestrday
an this is u (a big cok!!!! doing a spurt)
omg I'm still washing it out of my har!
did u take a look at my tumblr? Iv literally got amazing ideas for what photos im going to do for that airline thingy u were on about
i cant believe i got the job!!!!! amazeballs!
it was sooooooo good telling the landlored where to shuv his effing job. and u rang the guy and arranged the shoot and everything! even though you were so hammereddddd
not sure about moving in with u yet, seems a bit soon, but maybs ill pop round and suprise u this week. I love animals - what's ur dogs name again? Jenni?
k thnkx for the tenner. ill see u tuesday for the shoot.
can i borrow a camera?
xoxoxoxoxoxox lololol
To: David Shatt (david@bleedingedge.co.uk)
RE: hot chud
heeeey david
this is me yestrday
#:-0
an this is u (a big cok!!!! doing a spurt)
_,-' \//%\
_,-' \%/|%
/ / ) __,-- /%\
-- \__/_,-'%(% ; %)%
-- %\%, %\
-- '--%'
omg I'm still washing it out of my har!
did u take a look at my tumblr? Iv literally got amazing ideas for what photos im going to do for that airline thingy u were on about
i cant believe i got the job!!!!! amazeballs!
it was sooooooo good telling the landlored where to shuv his effing job. and u rang the guy and arranged the shoot and everything! even though you were so hammereddddd
not sure about moving in with u yet, seems a bit soon, but maybs ill pop round and suprise u this week. I love animals - what's ur dogs name again? Jenni?
k thnkx for the tenner. ill see u tuesday for the shoot.
can i borrow a camera?
xoxoxoxoxoxox lololol
Monday, 16 January 2012
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
RE: Invitation To Tender - uFly2Go
Given that you've just copied Barry Shitpiece in on that email I don't think we need worry about getting the contract. Please be more careful Craig, we need all the work we can get at the moment, particularly since I fucked up the Diageo meeting last week, and the boss knows it.
And please can you DELETE that tweet, I did not "spurt hot chud in some skank's mouth till she choked", we just went for a J by the canal and talked about burrito fillings for half an hour. That's the official line, and I don't want to hear anything more about it.
See you tomorrow,
David
Sent from my iPhone
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
From: Craig Paul (craig@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk)
CC: Barry Spence (b.spence@ufly2go.biz)
RE: Invitation To Tender - uFly2Go
Hi David,
Didn't get a chance to respond to this before we left for the pub this afternoon, but was chatting to Pete after you and Lozza left and we agreed on the following:
1. uFly2Go is a properly wank name for an airline.
2. Leeds Bradford is a properly wank airport to base your airline around, and I haven't even heard of Divplov or whatever it was.
3. Barry Spence sounds like a proper wanker.
4. Building on point 3 (see above), what kind of wankrag includes their degree qualification (HONS) in their email signature?
5. That barmaid who Lozza asked to toss him off in the toilets was a total bitch for getting him kicked out, and also a total ledge for then tossing you off by the canal. (Don't worry, I won't tell Jenni. She's not on Twitter, right?)
I may now be unreasonably drunk for what is literally 7.30 on a Monday night, but I think I have the company's best interests in mind when I say that we totally shouldn't be wasting our time working with two-bit shitpieces like Barry Spence, and we totally should be spending more time taking the afternoon off to get shitfaced and tossed off.
Thoughts?
Craig
Sent from my iPad
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
To: David Shatt (david@bleedingedge.co.uk)
CC: Barry Spence (b.spence@ufly2go.biz)
RE: Invitation To Tender - uFly2Go
Hi David,
Didn't get a chance to respond to this before we left for the pub this afternoon, but was chatting to Pete after you and Lozza left and we agreed on the following:
1. uFly2Go is a properly wank name for an airline.
2. Leeds Bradford is a properly wank airport to base your airline around, and I haven't even heard of Divplov or whatever it was.
3. Barry Spence sounds like a proper wanker.
4. Building on point 3 (see above), what kind of wankrag includes their degree qualification (HONS) in their email signature?
5. That barmaid who Lozza asked to toss him off in the toilets was a total bitch for getting him kicked out, and also a total ledge for then tossing you off by the canal. (Don't worry, I won't tell Jenni. She's not on Twitter, right?)
I may now be unreasonably drunk for what is literally 7.30 on a Monday night, but I think I have the company's best interests in mind when I say that we totally shouldn't be wasting our time working with two-bit shitpieces like Barry Spence, and we totally should be spending more time taking the afternoon off to get shitfaced and tossed off.
Thoughts?
Craig
Sent from my iPad
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
FW: Invitation To Tender - uFly2Go
Craig,
This came in over the weekend, do you think you could work up some ideas for them?
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
----------------------------
From: Barry Spence (b.spence@ufly2go.biz)
To: David Shatt (david@bleedingedge.co.uk)
Invitation To Tender - uFly2Go
Dear David,
I am writing to you to share with you an exciting collaborative opportunity with Europe's newest low cost airline, uFly2Go. Launching in April 2012, uFly2Go will revolutionise the low cost carrier experience all over again, offering No Frills Prices For Tomorrow's Discerning Traveller, Today.©
We will be launching with three pan-European routings, designed for discerning limited budget travellers who are on trend and tuned in. We are based at northern England's foremost dynamic transport hub, Leeds Bradford, with twice weekly flights into Poznan, Poland and Plovdiv, Bulgaria, with a third route operating between Plovdiv and Dublin once a fortnight. In June we will come on stream with a further two weekly flights between Leeds Bradford and Newquay.
We are inviting tenders to help develop our web and social media presence, optimising delivery channels and targetting key stakeholder demographics to produce instantaneous, high value results. We are looking for an agency to take collaborative ownership of all these main functions, as well as provide robust, streamlined support frameworks for the B2B relationship going forward, and into the future, with potential further opportunities later on in the process, moving forward.
Applications should be submitted to myself, Barry Spence, with a view to going on stream in early February.
Kind regards,
Barry Spence
Barry Spence, BA (Hons)
Business Development Manager
uFly2Go.biz
No Frills Prices For Tomorrow's Discerning Traveller, Today.
Friday, 13 January 2012
From: David Shatt (david@bleedingedge.co.uk)
To: Laurence.Chaftwa@london2012.com
CC: Craig Paul (craig@bleedingedge.co.uk)
Hi Laurence
I'm going to 'jump in' on this one, if you don't mind, as Craig's working from home and may not be picking up his emails. Basically I'm hearing your ideas, and I'm liking them as an initial jump-off point for developing this project, but there are a few things I feel I need to 'flag up':
1. 'Tranny-time' - RED FLAG: Love this concept, great bants, but Apple come down on you like a tonne of cock if they find any pornographic content. We found that out the hard way with the Balamory app.
2. 'Milkshake Mayhem' - GREEN FLAG: No problem with this, just wanted to say: ROFL
3. 'Chat' - ORANGE FLAG: Voice chat not workable, but we can put a text-based chat function in there no probs. Max bants.
How about the three of us get together on Monday PM to crystallise a few of these ideas? Wenlock Arms at 3?
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
To: Laurence.Chaftwa@london2012.com
CC: Craig Paul (craig@bleedingedge.co.uk)
Hi Laurence
I'm going to 'jump in' on this one, if you don't mind, as Craig's working from home and may not be picking up his emails. Basically I'm hearing your ideas, and I'm liking them as an initial jump-off point for developing this project, but there are a few things I feel I need to 'flag up':
1. 'Tranny-time' - RED FLAG: Love this concept, great bants, but Apple come down on you like a tonne of cock if they find any pornographic content. We found that out the hard way with the Balamory app.
2. 'Milkshake Mayhem' - GREEN FLAG: No problem with this, just wanted to say: ROFL
3. 'Chat' - ORANGE FLAG: Voice chat not workable, but we can put a text-based chat function in there no probs. Max bants.
How about the three of us get together on Monday PM to crystallise a few of these ideas? Wenlock Arms at 3?
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
From: Laurence.Chaftwa@london2012.com (via Lozzzzzzza@gmail.com)
To: Craig Paul (craig@bleedingedge.co.uk)
CC: David Shatt (david@bleedingedge.co.uk)
Boys,
Totes sorry to have landed you with basically the GAYEST sport since soggy biscuit (Craig: remember at school when you and Eggy Eden had to share the biscuit with tongues? Literally Classic: LC. David: soggy biscuit is basically where you cum on a biscuit and Craig has to eat it? Just a heads up, I heard you went state).
I know it's deadly but maybe just put a few of those Easter Egg thingys in? Had a big session with the Maccy D crew last night and Henley literally had some classic suggestions:
Laurence Chaftwa
Head of Interactive Olympian Cloud Marketeering at Locog 2012
London 2012
One Churchill Place
Canary Wharf
London E14 5LN
Electronic Mail: Laurence.Chaftwa@london2012.com
Telephone: 020 3 2012 000
To: Craig Paul (craig@bleedingedge.co.uk)
CC: David Shatt (david@bleedingedge.co.uk)
Boys,
Totes sorry to have landed you with basically the GAYEST sport since soggy biscuit (Craig: remember at school when you and Eggy Eden had to share the biscuit with tongues? Literally Classic: LC. David: soggy biscuit is basically where you cum on a biscuit and Craig has to eat it? Just a heads up, I heard you went state).
I know it's deadly but maybe just put a few of those Easter Egg thingys in? Had a big session with the Maccy D crew last night and Henley literally had some classic suggestions:
- Tranny-time: Every time a lady Asian scores, she grows a cock which makes her go super fast and you can wang it about with the touch screen for extra Bic Mac points.
- Milkshake Mayhem: When the other team commits a foul, the referee can spray an extra large milkshake all over their side of the court/field/whatever and make it super slippery for them (obvs with hilarious cummy overtones) - again, touchscreen.
- Chat: We all agree you should be able to throw around some seriously offensive banter via Siri. Is that possible? We all have Blackberry's so we weren't sure.
Laurence Chaftwa
Head of Interactive Olympian Cloud Marketeering at Locog 2012
London 2012
One Churchill Place
Canary Wharf
London E14 5LN
Electronic Mail: Laurence.Chaftwa@london2012.com
Telephone: 020 3 2012 000
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
RE: London 2012 Handball App
Hi Craig
No worries, take the rest of the day off, don't want you bleeding all over the office. I know Pandora's a dick but her uncle's the boss, what can you do...
See you on Monday mate,
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
To: Craig Paul (craig@bleedingedge.co.uk)
RE: London 2012 Handball App
Hi Craig
No worries, take the rest of the day off, don't want you bleeding all over the office. I know Pandora's a dick but her uncle's the boss, what can you do...
See you on Monday mate,
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
From: Craig Paul (craig@bleedingedge.co.uk)
To: David Shatt (david@bleedingedge.co.uk)
RE: London 2012 Handball App
Hi David,
Just picked up your email. I forgot to say, I'm going to be a bit late this morning, I'm having my jabs for Burma, hope that's cool?
I'm not sure they have nets in handball you know, I think it's one of those Paralympic sports, kind of like basketball but with wheelchairs. I'll get Pandora to Google it, it'll give her something to do in between making coffee and wanking on about how daddy won't pay for her fucking skiing holiday. Honestly, I know we're not paying her anything, but trying to have a conversation with that girl is like slowly forcing a chisel into your eye socket while watching a BBC3 documentary on a never-ending loop until you die.
See you around 11,
Craig
Sent from my iPhone
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
To: David Shatt (david@bleedingedge.co.uk)
RE: London 2012 Handball App
Hi David,
Just picked up your email. I forgot to say, I'm going to be a bit late this morning, I'm having my jabs for Burma, hope that's cool?
I'm not sure they have nets in handball you know, I think it's one of those Paralympic sports, kind of like basketball but with wheelchairs. I'll get Pandora to Google it, it'll give her something to do in between making coffee and wanking on about how daddy won't pay for her fucking skiing holiday. Honestly, I know we're not paying her anything, but trying to have a conversation with that girl is like slowly forcing a chisel into your eye socket while watching a BBC3 documentary on a never-ending loop until you die.
See you around 11,
Craig
Sent from my iPhone
craig paul
project manager | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | craig@bleedingedge.co.uk
t | 0207 473 7925
@craigypaul1985
Thursday, 12 January 2012
From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
London 2012 Handball App
Hi Craig
Did you get my message before you left the office? We need to facetime Laurence at Locog tomorrow to discuss ideas for the handball app. I'm assuming you know what handball is?
Basically we need to map out the whole consumer journey from App Store to the first upgrade, give a rough idea of the graphics, then plaster the whole thing with fucking hideous ads for McDonald's. Pete's got some good ideas re: having a Big Mac as the ball, basically you shake the phone and it hits it over the net or something, then if you win the point your avatar eats the burger. As well as the commercial side, Laurence is pretty keen on us building in 'a clear emphasis on healthy living' - yeah, I know - so we were thinking that maybe your avatar gets fitter and responds quicker the more burgers they eat?
Anyway would be good to get your feedback tomorrow morning, I've got a meeting with that pranny from Diageo in the lounge first thing but we can have a quick run-through post that.
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
To: Craig Paul (craig@bleedingedge.co.uk)
London 2012 Handball App
Hi Craig
Did you get my message before you left the office? We need to facetime Laurence at Locog tomorrow to discuss ideas for the handball app. I'm assuming you know what handball is?
Basically we need to map out the whole consumer journey from App Store to the first upgrade, give a rough idea of the graphics, then plaster the whole thing with fucking hideous ads for McDonald's. Pete's got some good ideas re: having a Big Mac as the ball, basically you shake the phone and it hits it over the net or something, then if you win the point your avatar eats the burger. As well as the commercial side, Laurence is pretty keen on us building in 'a clear emphasis on healthy living' - yeah, I know - so we were thinking that maybe your avatar gets fitter and responds quicker the more burgers they eat?
Anyway would be good to get your feedback tomorrow morning, I've got a meeting with that pranny from Diageo in the lounge first thing but we can have a quick run-through post that.
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
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