craig and david

From: Barry Spence (b.spence@ufly2go.biz)
To:  Craig Paul (craig@bleedingedge.co.uk)
CC: David Shatt (david@bleedingedge.co.uk)

RE: Invitation To Tender - uFly2Go


Guys,

Just want to say: love the pitch. So original. It's 'Peep Show' cringe meets Frankie Boyle - totally the kind of post-blue sky thinkcasting we're after. So refreshing to find this among all the straight-laced identikit '6 month branding strategy' chaff I've had from everyone else.

I'd really like to set something up next week so we can flesh out the concepting on this. The first thing I want realised is the launch campaign, we have some really strong messages around our £1 introductory fares (£275 incl. tax and surcharges) that I'm sure you can come in on with some of your brandspertise. I won't lie to you, we're thinking down and dirty - busty girls in tight fitting branded T-shirts, misleading prices on starbursts, borderline libellous claims about our competitors, that kind of thing. Something to put the regulators' backs up so we get a bit of media coverage - no such thing as bad publicity etc. Actually, if you have any models you've worked with before that you can negotiate a good rate with that would be perfect, the quotes we've had so far are way, way above our max spend for this campaign.

Will be in touch.

Kind regards,

Barry Spence

Sent from my BlackBerry Wireless Handheld

Barry Spence, BA (Hons)
Business Development Manager
uFly2Go.biz
No Frills Prices For Tomorrow's Discerning Traveller, Today.