From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
London 2012 Handball App
Hi Craig
Did you get my message before you left the office? We need to facetime Laurence at Locog tomorrow to discuss ideas for the handball app. I'm assuming you know what handball is?
Basically we need to map out the whole consumer journey from App Store to the first upgrade, give a rough idea of the graphics, then plaster the whole thing with fucking hideous ads for McDonald's. Pete's got some good ideas re: having a Big Mac as the ball, basically you shake the phone and it hits it over the net or something, then if you win the point your avatar eats the burger. As well as the commercial side, Laurence is pretty keen on us building in 'a clear emphasis on healthy living' - yeah, I know - so we were thinking that maybe your avatar gets fitter and responds quicker the more burgers they eat?
Anyway would be good to get your feedback tomorrow morning, I've got a meeting with that pranny from Diageo in the lounge first thing but we can have a quick run-through post that.
David
david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg
e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55
