craig and david

From: David Shatt (david@bleedingedge.co.uk)
To: Craig Paul (craig@bleedingedge.co.uk)
CC: Pete Kowalski (peter@bleedingedge.co.uk

BurgerBalls App

Hi Craig,

Hope you're feeling better. Me and Pete are still in the office at the moment 'pulling a latey' to try and finish off the revised proposal for the McDonald's app - that Kelvin Gash is really something isn't he! - and I thought I'd just give you an update as I know you're probably picking up your emails from home. Here's an outline of what we've worked up to submit to them tomorrow, I just want to check if you've got any feedback:

Mechanics
- Game to be based on football. Rationale: simple / accessible / maximum demographic reach / Kelvin's idea.
- Game can only be played peer to peer (3G/WiFi), no in-built AI. Rationale: this is much easier to make.

Modularity
- Two-tiered system of 'earned' rewards and purchased upgrades - app is fully transactional and integrated into the App Store. Rationale: we've spent far more time on this than anything else.

Feel
- Fully brandbombed: all avatars provided by McDonald's creative team (no customisation options), the ball is a burger (default is hamburger, upgrades can be purchased all the way up to Big Mac), integrated QR code reader can scan McDonald's packaging to unlock new upgrades, and player can shake phone once during each game to trigger 'Milkshake Madness' (please see Laurence's previous email on this). Rationale: we no longer have any real creative control over this project.

As I say, let me know if you've got any input on the above. We're hoping to get the proposal finished and the software beta over to them later tonight, the developers are still trying to iron out a few glitches though. Apparently there are issues with the graphics code you provided for the avatars, the female Asian character does this weird animation when she scores where it looks like she's got a huge erection. Do you know why that might be...?

Anyway we'd best crack on, hopefully see you in the morning, let me know if you think you'll be alright to come in. By the way, Pete's not going to be in until at least lunchtime tomorrow, he's got to wait around at home for his new hoover to be delivered, so we've pushed back the meeting with Barry Spence to Thursday. If you could give me an update on where we are vis-à-vis the delivery of that once you're back, that would be ideal.

Cheers,



David




david shatt
creative director | bleeding edge creative
unit 6, grain house
wharf road
london n1 7gg

e | david@bleedingedge.co.uk
t | 0207 473 7922
@davidshatt55